Exploring the Question: Is The Ordinary Cruelty Free?

Welcome to the world of skincare, where the market is oversaturated with products that promise to give us beautiful, healthy skin. As consumers, it’s natural for us to want to make responsible and conscious choices regarding the products we use. One such consideration is whether these products are cruelty-free or not. This article will explore whether the ordinary, one of the most popular skincare brands available today, is cruelty-free or not.

What is the ordinary?

The ordinary is a Canadian skincare brand that has gained widespread popularity worldwide. The company is known for creating affordable and effective skincare products by using clinical technologies. The brand has an extensive range of products, with every product designed to target specific skin concerns such as acne, anti-aging, and hyperpigmentation.

Cruelty-free claims of the ordinary

The ordinary claims that they are cruelty-free on their website. They use the phrase ‘The Ordinary does not test on animals and does not ask others to test on our behalf.’ This statement, on the surface, appears to be an excellent indicator of the brand’s commitment to cruelty-free practices. However, it raises a few questions.

The ordinary’s animal testing policy in China

China has a law that requires all imported cosmetics to be tested on animals before they can be sold in China. Unfortunately, the ordinary has decided to sell its products in mainland China, which raises concerns about their animal testing policy. Companies who sell in China are essentially forced to comply with Chinese animal testing laws, and a brand cannot claim to be cruelty-free and sell to China at the same time.

Clarification on animal testing policy

When reached out for clarification on their animal testing policy, the ordinary responded that they do not believe in animal testing and are actively working to end these mandatory testing laws in China. Although they claim that they do not pay the Chinese authorities to test their products, it is still a gray area for many animal lovers and cruelty-free advocates.

Alternatives to the ordinary

If you are looking to switch to a completely cruelty-free skincare brand, many fantastic alternatives cater to all skin types and offer similar solutions to various skincare concerns. Some popular brands include Pacifica, The Body Shop, Lush, and many others.


While The ordinary may be a well-loved brand and its products effective, its animal testing policy in China raises concerns about the brand’s actual commitment to cruelty-free practices. Therefore, the verdict is up in the air, leaving consumers to decide whether they want to support a brand that continues to sell in a country that requires animal testing for cosmetics. But, fortunately, the skincare industry has come a long way in recent years, and numerous brands are dedicated to cruelty-free practices. So it is worth considering switching to one of the many fantastic alternatives.


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