The Ordinary: Affordable Skincare for Everyone
If you’re looking for an affordable, yet effective skincare routine, you’re probably already familiar with The Ordinary. This brand has gained a huge following in recent years due to its commitment to transparent pricing and scientifically-backed ingredients. Here, we’ll dive deeper into what makes The Ordinary stand out from its competition and why it might just be the perfect addition to your daily routine.
The Ordinary was founded in 2013 by Brandon Truaxe, who also founded the umbrella company Deciem. Truaxe’s main mission with The Ordinary was to create a skincare brand that focused on honesty and transparency. He wanted to create products that were affordable without sacrificing efficacy.
One of the reasons why The Ordinary has become so popular is because of its extensive range of products. From peels to serums to oils, The Ordinary has a product for pretty much every skincare concern. What’s more, the company’s straightforward naming system makes it easy to understand what each product is for. For example, Granactive Retinoid 2% Emulsion is a retinol-based serum that helps fight the signs of aging. Niacinamide 10% + Zinc 1% is a brightening serum that helps reduce the appearance of pores and blemishes.
Another reason why The Ordinary has become so beloved by skincare enthusiasts is due to its commitment to transparency. The company lists each product’s full ingredient list on its website, alongside explanations of what each ingredient does. This allows customers to fully understand what they’re putting on their skin and make informed decisions about which products to try.
But perhaps the most appealing aspect of The Ordinary is its price point. Unlike many other skincare brands, The Ordinary’s products are incredibly affordable, with prices ranging from $5 to $20. This makes it a great option for those who are just starting out with skincare, those on a budget, or those who simply don’t want to spend a fortune on their skincare routine.
So, what are some of the standout products from The Ordinary? Here are a few of our favorites:
1. Buffet: 😎
This multi-peptide serum contains a variety of skin-friendly ingredients, including hyaluronic acid and amino acids. It’s designed to help reduce the appearance of fine lines and wrinkles, while also improving overall skin texture and hydration.
2. Natural Moisturizing Factors + HA: 🥰
This lightweight moisturizer contains a blend of amino acids, fatty acids, and hyaluronic acid to help keep skin hydrated and healthy-looking. It’s non-greasy, making it a great option for those with oily or combination skin.
3. Glycolic Acid 7% Toning Solution: 😍
This exfoliating toner contains glycolic acid to help reduce the appearance of fine lines, uneven texture, and blemishes. It’s a great option for those with acne-prone or dull-looking skin.
4. Azelaic Acid Suspension 10%: 🤩
This cream-gel formula contains azelaic acid, which is known for its ability to brighten and even out skin tone. It’s great for those with hyperpigmentation or dark spots.
Overall, The Ordinary is a great option for anyone looking to build an affordable yet effective skincare routine. With its commitment to transparency and scientifically-backed ingredients, it’s no surprise that this brand has become a staple in the beauty community.
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