The beauty industry has long been criticized for its lack of inclusivity when it comes to catering to people of color. For years, the predominant beauty standards were geared towards lighter skin tones, leaving people with darker complexions feeling left out. This is where the ordinary colours foundation steps in – a range of foundation shades specifically formulated for deeper skin tones.
The Importance of Inclusivity in the Beauty Industry
In recent years, the beauty industry has started to recognize the importance of catering to people of all skin colors. Brands have begun to expand their shade ranges to include more options for deeper skin tones. This shift towards inclusivity is not only long overdue but also necessary for the industry to progress.
Beauty is not just about looking good; it’s about feeling good too. When people of color see themselves represented in mainstream media and the beauty industry, it validates their existence and boosts their self-esteem. The lack of representation can have the opposite effect and make people feel invisible. The Ordinary Colours Foundation aims to change this by providing a wide range of shades for people with darker complexions.
The Ordinary Colours Foundation Range
The Ordinary Colours Foundation is available in two formulas – Coverage and Serum. The Coverage formula provides a full-coverage finish, while the Serum formula provides light coverage with added skincare benefits. Both formulas come in a range of thirty shades, making it easy for people to find a match for their complexion.
- The Coverage formula is perfect for people who want to achieve a flawless finish. It is available in shades such as 3.2P, 4.0Y and 5.2N.
- The Serum formula is ideal for those who want a natural, dewy look. It is available in shades such as 4.2N, 4.3R and 5.0P.
The Ordinary Colours Foundation is also affordable, making it accessible to a wide range of people. The brand prides itself on offering high-quality products at affordable prices, and the foundation range is no exception.
The Importance of Finding the Right Shade
Having the right foundation shade can make or break your entire makeup look. This is especially true for people with deeper skin tones, as finding the right shade can often be a struggle. The Ordinary Colours Foundation makes it easier for people to find a shade that matches their complexion, which can be a game-changer for those who have felt left out of the beauty industry for years.
It’s important to note that finding the right shade goes beyond just matching to your skin tone. Factors such as undertone and skin texture also come into play. The Ordinary’s website offers a shade guide that helps customers choose the right shade based on their undertones and skin texture. This makes it easier for people to find their perfect match.
The beauty industry has a long way to go when it comes to inclusivity, but brands like The Ordinary are paving the way for change. By offering a range of foundation shades for deeper skin tones, they are making it easier for people to feel seen and heard in the industry. Finding the right foundation shade goes beyond just looking good – it’s about feeling good too.
- The Ordinary Colours Foundation comes in two formulas – Coverage and Serum
- Both formulas come in a range of thirty shades
- The importance of finding the right shade goes beyond just matching to your skin tone
Overall, if you’re looking for an affordable foundation range that caters to deeper skin tones, The Ordinary Colours Foundation is a great option to consider. With its wide range of shades and affordability, it’s no wonder it has become a cult favorite among beauty enthusiasts. Give it a try and see how it can change your makeup game.
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