Transform Your Skin with The Ordinary’s Amazing Products

Welcome to my article about the ordinary, a popular skincare brand that has taken the beauty world by storm. With their minimalist approach to skincare and affordable prices, the ordinary has become a household name in the beauty community.

The Backstory

The ordinary was founded in 2013 by Brandon Truaxe, a Canadian entrepreneur. Truaxe saw a gap in the market for affordable, effective skincare products that didn’t rely on false promises and marketing tactics. He wanted to create a brand that was transparent about its ingredients and formulations, and that’s exactly what he did.

The ordinary’s philosophy is simple: they believe that good skincare shouldn’t be expensive or complicated. They offer a range of products that are easy to use and understand. Each product includes a detailed description of its ingredients and how they work on the skin.

The Products

The ordinary offers a wide range of products, from cleansers and moisturizers to serums and acids. Here are just a few of their most popular products:

• The niacinamide 10% + zinc 1% serum is a cult favorite for its ability to reduce the appearance of blemishes and minimize pores.
• The hyaluronic acid 2% + B5 serum is a hydrating powerhouse that helps to plump and smooth the skin.
• The azelaic acid suspension 10% is a great option for those with acne-prone skin, as it helps to reduce inflammation and redness.

One of the best things about the ordinary’s products is their affordability. Many of their products are priced at under $10, making it easy to build a comprehensive skincare routine without breaking the bank.

The Controversy

In 2017, the ordinary made headlines for some controversial moves made by founder Brandon Truaxe. He publicly feuded with Deciem (the parent company of the ordinary), Instagram influencers, and even customers.

In January 2019, Truaxe was removed from his position as CEO of Deciem, citing erratic behavior and concerns for the company’s future. While many customers were initially concerned about the future of the ordinary, the brand has continued to thrive under new leadership.

The Bottom Line

Despite its drama-filled past, the ordinary remains a fan-favorite in the beauty community. Its affordable prices and no-frills approach to skincare make it accessible to everyone, regardless of their budget or skin concerns.

If you’re looking to try out some new skincare products without spending a fortune, the ordinary is definitely worth checking out. With so many products to choose from, you’re sure to find something that works for your skin.